How technology and global shifts are reshaping the event management industry in South Africa 

South Africa’s event management industry is entering a period of reinvention. Digital integration defines the sector. Unlike before, when it was once centred largely on large in-person gatherings. Shifting consumer expectations and the influence of global uncertainty. From township festivals to international trade shows, the industry contributes significantly to business tourism, cultural exchange, and the economy. But success increasingly depends on innovation and adaptability. 

A recent report on the event management sector, available via the African Industry Reports service offered by Sabinet, provides accurate, reliable, and credible insights into the forces shaping the industry. It highlights how technology, sustainability, and global pressures are reshaping strategies, while also pointing to growth opportunities for stakeholders. 

Key highlights 

• South Africa is ranked as the leading conference destination in Africa and the Middle East, with Cape Town recognised as the top convention city on the continent. 

• Major international events in 2025 include the G20 Summit in November, reinforcing South Africa’s global events profile. 

• Challenges persist, including crime, slow visa processing, and limited air links, which reduce competitiveness as a global business events hub. 

• Rising global event costs are prompting companies to reduce budgets and reconsider formats. 

• Industry-defining trends include the growing importance of sustainability, the integration of digital tools to personalise experiences, and the continued adoption of hybrid event models that combine in-person and streaming formats. 

 

Technology as a game-changer 

Technology continues to transform event planning and delivery. Hybrid and virtual events grew sharply during the pandemic. These events remain part of the landscape. Enabling organisers to extend reach and manage costs effectively. 

Mobile ticketing, integrated event management platforms, data analytics, and AI-driven marketing are now essential tools for enhancing efficiency and audience engagement. Personalisation and real-time data allow organisers to adapt experiences to diverse audiences, while immersive technologies such as augmented reality (AR) and virtual reality (VR) are beginning to redefine expectations. 

Sustainability is a rising priority. Event organisers are adopting eco-friendly practices, from digital invitations and paperless systems to renewable energy at venues and waste reduction strategies. 

Global and local pressures 

Growth for the industry is tempered by global and domestic challenges. International travel restrictions, geopolitical instability, and rising costs affect large-scale events and conferences. Currency fluctuations influence the affordability of hosting international gatherings in South Africa. 

Locally, persistent challenges such as rising venue costs and logistical constraints add further complexity. Yet these pressures are also opening space for more agile formats — including smaller hybrid events, township-based cultural festivals, and community-driven models that foster local participation and innovation. 

Looking ahead 

The future of event management in South Africa is likely defined by hybrid models, deeper digital integration, and more robust safety protocols. Stakeholders investing in flexible technology platforms, embracing sustainable practices, and adapting to evolving consumer expectations will be best positioned for growth. 

Innovation and resilience will remain crucial. For investors and organisers alike, identifying untapped markets — from rural destinations to niche cultural events — represents a pathway to diversification and long-term competitiveness. 

For stakeholders in event management, access to in-depth verified information on technology adoption, consumer trends, risks, and opportunities is vital. The 2025 African Industry Report on event management equips decision-makers with the information needed. Adapt strategies, allocate resources effectively, and remain competitive in a shifting environment. 

Accessing the full report 

The Event Management Industry in South Africa 2025 report provides comprehensive analysis of market dynamics, competitive structures, opportunities, and threats.  

Through the African Industry Reports offered by Sabinet, users can access this report in two convenient ways: 

• As a single-document e-commerce purchase, providing access at the time of purchase; or 

• Via an annual subscription, including updates as new editions are released. 

All reports are searchable and indexed. Where South Africa–based legislation is referenced, reports are intelligently linked to the relevant legal documents. Enabling users to trace the full regulatory context with ease. 

Explore this and other African Industry Reports via Sabinet. Access verified, relevant, and current information — and make informed decisions in South Africa’s evolving event management landscape. 

Report researched and written by Who Owns Whom (WOW).